This landing page for BA 424 is meant to supplement your just-in time need for resources and research help. Jump to the Marketing/Consumer Behavior page listed on the left of this guide!
You answer these three questions every time you use a source, whether you know it or not.
Start noticing how you answer these questions to ensure your sources are really meeting your needs.
Your information need will always determine where you look for sources. Typically a variety of supporting materials makes for stronger evidence to support your claims. For this assignment, you are required to include both secondary and primary research. You can find secondary research in Business Market Research Collection and other Vogel databases. Because you also want the perspective of potential consumers and marketers, however, you will also need to complete your own primary research. Doing your own primary research, and supporting your claims with that evidence will strengthen your argument and impress your audience. Remember, anytime you journey out into the community or the off-campus world, you are representing yourself and Wartburg as an institution. Be prepared and professional.
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